Adidas continues it's "All" campaign with the release of the Adidas Originals - All Originals "Iconics" videe. The clip is a visual feast with just about everything cool thing you could think of thrown in including lowriders, beautiful girls and some awesome footwear and apparel. The video also features a host of famous people including frequent Adidas collaborator Jeremy Scott, basketball star Dwight Howard and hip-hop stars Snoop Dogg and Big Sean who are all enjoying the Adidas lifestyle over a soundtrack provided by renowned producer and DJ Mick Boogie. It's certainly not the most original concept (excuse the pun) but it's quite visually pleasing and definitely worth checking out. Check out the Adidas Originals: All Originals "Iconics" video after the jump.
Adidas have been actively promoting their AdiZero Crazy Light shoe of late, claiming it to be the lightest basketball sneaker ever made with a weight of 9.8oz (278g). Adidas say that they have been able to achieve this weight through the use of their patented "Sprint Web" technology, a nylon textile mesh and lightweight asymmetrical "Sprintframe" that wraps around the shoe to provide support. To really hammer home the point they have released a series of "The Other Guys" ads which specifically target some of their main competitor, Nike's signature shoes. It's a pretty interesting concept and even though I haven't really liked many balling shoes that Adidas have released in the past they've recently been putting out some alright kicks and I'd love to try on a pair of these Crazy Lights to see how much support is sacrificed to make them this light. The Adidas AdiZero Crazy Light will be available from June 3, will come in 4 colour-ways and will retail for a price of $US130. You'd think for all of the material that they've shaved off to make it so light they could have shaved a bit more money off the price. Check out the four rounds of videos, the Crazy Light x Derrick Rose commercial and image gallery after the jump.
I wasn't even aware that Adidas did skate specific shoes but lo and behold, they do. They have taken some classic models and applied their technical genius in order to make these kicks stand up to the stresses of skateboarding. I won't bore you with the technical jargon that make these sneakers strong and comfortable for boarding like the vulcanized outsoles and customed PU molded sock liners but I'm sure everyone can see that a lot of thought has gone into these bad boys. Not only are they built to withstand some intense skating they also look pretty damn good too with their bright colour-ways and classic styles, you don't have to be a skater to rock a pair. Head over to the Adidas Skateboarding website to find your nearest retailer if you want to grab a pair or two. Full photo gallery and list of models after the jump.
So I'm a little bit late with this but I thought I would post it anyway in case it has slipped by anyone. Adidas has released the video for their new marketing campaign entitled "Adidas is all in". The video features a cavalcade of stars across sport, music and fashion including David Beckham, Lionel Messi, B.o.B, Snoop Dogg, Katy Perry, Ed Banger, Derrick Rose, Dwight Howard, Jeremy Scott and skateboarders Silas Baxter Neal, Lem Villemin and Jake Donnelly. Check out the extended video below and then click through for information on the music used in the video the "all in" campaign.
