Adidas have been actively promoting their AdiZero Crazy Light shoe of late, claiming it to be the lightest basketball sneaker ever made with a weight of 9.8oz (278g). Adidas say that they have been able to achieve this weight through the use of their patented "Sprint Web" technology, a nylon textile mesh and lightweight asymmetrical "Sprintframe" that wraps around the shoe to provide support. To really hammer home the point they have released a series of "The Other Guys" ads which specifically target some of their main competitor, Nike's signature shoes. It's a pretty interesting concept and even though I haven't really liked many balling shoes that Adidas have released in the past they've recently been putting out some alright kicks and I'd love to try on a pair of these Crazy Lights to see how much support is sacrificed to make them this light. The Adidas AdiZero Crazy Light will be available from June 3, will come in 4 colour-ways and will retail for a price of $US130. You'd think for all of the material that they've shaved off to make it so light they could have shaved a bit more money off the price. Check out the four rounds of videos, the Crazy Light x Derrick Rose commercial and image gallery after the jump.
Via Sneaker Freaker and Gizmodo
No comments:
Post a Comment