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March 28, 2011


I'm the first to admit that I'm not really a hat person. This view is not because I have an intense hatred for hats, that would be quite ridiculous as hats serve a necessary purpose. For me it mostly has to do with the fact that I find it very hard to actually fit hats on my head due to my chosen hairstyle. However all this aside I spotted this collaboration between the New Era hat company and Coca Cola and thought that these fitted caps were super dope, plus just looking at them made me crave some delicious carbonated drink!

Obviously as you can tell from the image above each cap in the collection corresponds with a specific fizzy drink from the Coca Cola range. Check out the full range and pricing and release information after the jump.

New Era has been doing it's thing in the hat game for awhile and seem to be the go-to company for fitted caps and hat collaborations. Nice eye popping colours, classic logo's, quality New Era detailing and pure nostalgia make these some extremely nice hats. You're sure to either get extra street cred or blatantly laughed at for rocking the Dr. Pepper one. Much like the drink I think you either love it or hate it.

To show your preference of Coca Cola drink and rock one of these bad boys you'll need to be prepared to shell out $75 USD, which isn't as bad as it could be considering the current strength of the Aussie dollar (Ka-ching!)

The hats can be purchased from New Era so head on over to their website if you want to "Live on the Coke side of life" from the tip of your toes right to the brim of your hat.

Images courtesy of Hayabusa

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